SEARCH ENGINE MARKETING IN CALGARY
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SEARCH ENGINE MARKETING?
SEM is a form of paid search advertising that promotes your content at the very top of search engine results pages (SERPs) based on the relevant keyword. The publisher of the paid ad, such as a Google ad, pays a fee every time a user clicks on the search result, which means SEM is a type of pay-per-click (PPC), or cost-per-click (CPC) advertising.
Conducting extensive keyword research will increase the success rate of clicks through your SEM.
